We’ve prepared peer-to-peer fundraising tips to help organizations with their fundraising efforts. Peer-to-peer fundraising isn’t easy, but if done right, it can strengthen relationships with current donors, make connections with new participants, and raise more money for your cause.
1. Have a Clear Goal
The first and most important out of all these peer-to-peer fundraising tips are to encourage your participants to set individual fundraising goals. This is very important.
Be sure that your campaign’s goal is reachable and realistic. You want to give your supporters a chance to succeed.
Fundraisers will be more driven to increase their efforts, and donors will be more willing to give if they believe they can help your campaign reach its goal. You can have them start off with a smaller goal but give them the opportunity to overachieve that goal, or once it’s hit, choose the next level!
2. Make it personal
A successful fundraising page is one of great storytelling! Have your fundraisers add photos and a personal message explaining why the cause is important to them and the reason behind what they are fundraising for.
We provide amazingly designed and easy-to-use branded pages to ensure this essential point is checked off and ready to go.
Every participant can build up their own peer-to-peer fundraising page, establish a fundraising goal, and share it with their friends and family. There are also fundraising pages for teams.
This will boost your chances of receiving donations. When someone asks for donations, it’s much more rewarding if they can truly understand why their friend or family cares about this cause.
Try to do this at the beginning of the campaign. Don’t have your supporters keep stories to themselves, have them share them with the community. This will inspire people to donate and participate in the events.
3. Build Competition
Turn your fundraiser into a friendly competition. Include leaderboards that display your top fundraisers and the amount of money they’ve raised. This can lead to some friendly competition among your supporters. You can separate leaderboards by individuals and teams and incentivize them based on results!
Prizes for your best fundraisers will motivate them to raise even more money! These incentives might range from anything as simple as a social media shout-out, a gift card, or even a wearable. If you have sponsors for your campaign, feel free to reach out to them in case they want to sponsor the prizes.
4. Send Email Appeals
Nothing matters more to your supporters than why this fundraising campaign is essential to you. This may include stories to inspire your supporters. A ton of visuals such as infographics and GIFs are also encouraged.
The more impact, beneficiary stories, and personalization, the more successful the campaign.
5. Post on Social Media
As an organization, you can leverage your social media influence to distribute your pre-made marketing content. Change the photos on your cover and backdrop to match your campaign.
Share your articles, photographs, videos, and other engaging content on social media sites like Facebook, Linkedin, and Instagram, or even Tik Tok! Asking supporters to share/repost your appeal is great. You can take it a step further and create sharing competitions following a special hashtag.
6. Highlight the Champions
Once a week, take a few moments in the campaign to acknowledge and highlight your top performers or inspirational individuals, your champions! On leaderboards, automatically spotlight participants and teams that are ahead of the event. This is also an amazing opportunity to check in on how your participants are doing.
Allow them to earn and display their achievements through badges and engagement milestones so that every step forward seems meaningful and engagement remains strong.
7. Have Fun!
Fundraising is meant to be enjoyable and rewarding. You never want participants to feel like they’re part of a transaction.
Use a positive, optimistic tone when speaking. Build on your brand voice, which should remain mission-oriented while still being unique, witty, and approachable to fundraisers.
One of the most significant partnerships you can cultivate is empowering and teaching your supporters to be effective fundraisers.
Take your time and make sure you follow all these peer-to-peer fundraising tips to increase donations towards your cause.
Start a fundraising event with us now and pave your way to success!
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