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Carmeuse’s “Small Steps, Big Impact” Challenge: A Case Study in Employee Engagement and Social Responsibility

octobre 13, 2023 |

Carmeuse, a global leader in lime and limestone solutions, understands the importance of engaging and fostering a sense of community among its employees. In pursuit of this goal we together embarked on their second collaborative journey with our holistic wellbeing platform teroGO, to organize the “Small Steps, Big Impact” Challenge. The Challenge aimed to promote physical well-being, support local charities, enhance team cohesion across the European workforce.

The Challenge: Small Steps, Big Impact

Carmeuse’s “Small Steps, Big Impact” Challenge virtual sports Challenge went for nearly two Summer months. Employees were invited to participate in activities such as running, biking, walking, and swimming. Beyond employee engagement, the primary objectives of the Challenge was to promote physical well-being, and to support local charities that resonated with Carmeuse’s core values.

The Challenge was divided into four separate regional Challenges, each corresponding to a specific geographic area in Europe. Each of the four regional challenges was associated with a specific local cause, and its commitment to the Carmeuse Foundation’s mission. The Carmeuse Foundation aims to provide underprivileged children with opportunities for education, training, and assistance to improve their chances of success in life.

One noteworthy feature of the Challenge was the cross-regional collaboration aspect. If one region completed its Challenge before others, participants had the opportunity to join ongoing Challenges in other regions, fostering teamwork and helping their colleagues achieve their goals.

Positive Outcomes and Impact

The “Small Steps, Big Impact” Challenge garnered overwhelmingly positive feedback and participation from Carmeuse employees:

  • A total of 140 participants
  • Over 2,000 activities logged on the teroGO app.
  • More than 170 photos shared on the teroGO feed, showcasing employee participation.
  • An impressive 1,200 virtual high-fives exchanged among employees on the app, reinforcing camaraderie.

Carmeuse atlasGO Challenge

One standout aspect of the Challenge was the sense of community it fostered during the holiday season. Employees actively shared holiday moments, further strengthening the company culture and creating a deeper sense of cohesion among the teams.

« Seeing our colleagues across Europe come together for a common cause has been truly amazing. The engagement and enthusiasm displayed have been remarkable as this initiative has not only promoted well-being among our employees but has also fostered strong connections between colleagues in different regions.
It has been a wonderful opportunity to connect, engage, and make a positive impact. Together, we’re taking small steps that lead to big changes, and we couldn’t be happier to be a part of it. »

Victoire Vanfleteren, Group Communication Officer at Carmeuse Group


Carmeuse’s collaboration with teroGO for the “Small Steps, Big Impact” Challenge exemplifies how organizations can leverage technology and innovative wellness initiatives to engage their employees, promote physical well-being, and make a positive impact on their communities. By uniting their teams across Europe in a shared pursuit of health and charitable giving, Carmeuse demonstrated its commitment to its employees, its values, and the greater good.

The Power of Partnering

This collaboration serves as a testament to the significance of employee engagement and the potential for positive change when organizations prioritize their people and the communities they serve. Carmeuse and teroGO’s partnership exemplifies the potential for businesses to create a brighter future for both their employees and their communities.

Do you want to make an impact with your company as well? Reach out to us and we are happy to help. You can also try the app for free!

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