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Pride Month: Why Corporations Should Celebrate and How They Can Show Support

mai 8, 2023 |

Why Pride Month Matters: Fighting for Equality and Celebrating Diversity

June is Pride Month, a time when LGBTQ communities worldwide come together to celebrate their identity and strive for equality. It is a month-long celebration of love, acceptance, and the power of diversity. However, despite significant progress made over the years, there is still a long way to go in terms of achieving equal rights for the LGBTQ community globally. According to a recent report by the International Lesbian, Gay, Bisexual, Trans and Intersex Association (ILGA), homosexuality is still illegal in over 70 countries, with some of them even having the death penalty as punishment. In this context, it is essential to support the cause and continue to raise awareness of the ongoing issues.

Let’s remember: it wasn’t that long ago that even more liberal prominent figures held views that opposed same-sex marriage. For instance, former President Barack Obama only changed his stance on gay marriage in 2012, marking a significant turning point in the fight for LGBTQ rights. This shows that some of the progress we are seeing around this issue is recent and therefore should not be taken for granted. It’s crucial to continue raising awareness and supporting the cause.


Why Corporations Should Support the LGBTQ Community

For corporations, supporting the LGBTQ community is not only the right thing to do, but it also makes good business sense. By creating an inclusive workplace culture that values diversity, companies can attract and retain a talented and diverse workforce. Inclusive work environments lead to increased job satisfaction, productivity, and loyalty among employees. Companies that embrace diversity also tend to have a better reputation in the market and are more likely to attract customers who share their values. Supporting Pride Month is a way for companies to show their commitment to diversity and inclusion.


Creative Ways to Celebrate Pride Month

There are many ways that companies can celebrate Pride Month and show their support for the LGBTQ community. One idea is to use the atlasGO platform to organize a virtual challenge that brings employees together from around the world to show their support. For example, you can organize a virtual Pride Parade on atlasGO where employees can participate by walking, running, or biking in support of the cause. Employees can also volunteer and complete other activities such as donating to LGBTQ organizations, sharing educational resources or signing petitions. After completing an activity, employees can post pictures and exchange high-fives on the atlasGO feed to reinforce the sense of community and engagement. To make an even greater impact, your company can pledge to donate a certain amount to a nonprofit organization that supports LGBTQ rights for every mile or kilometer covered by employees.

Another way to show support is by hosting educational workshops on LGBTQ-related topics, such as diversity and inclusion, gender identity, and intersectionality. Workshops can also provide a space for employees to share their experiences and engage in meaningful conversations. You can also create resource groups and employee networks to provide support for LGBTQ employees and allies. All of these activities can be promoted throughout your atlasGO Challenge as well.


Using atlasGO to Create Inclusive Workplace Cultures

Celebrating Pride Month with atlasGO is an opportunity for companies to show their commitment to diversity and inclusion and support the LGBTQ community. By using creative and meaningful ways to celebrate, you can help raise awareness, create a sense of community, and make a difference in the fight for equal rights. Reach out to us with your question or schedule a demo if you want to see atlasGO in action. We are looking forward to making an impact with you and your employees!


Written by Olivier Kaeser

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