You hear business gurus tell you again and again that employee engagement is pivotal to your business in terms of productivity, efficiency, and profits. The big question is – Why? Why is an employee engagement campaign so important? That’s what we are going to explore today.
1. It Boosts Productivity
As we mentioned, employee engagement can boost productivity in the workplace. You need your team members to be invested and feel like the company goals are their own personal ones to unlock their potential.
When you witness a boost in productivity, it will translate to higher efficiency and profits.
2. Your Customers are Happy Too
With improved employee engagement, your customers will reap the benefits as well. When your staff members are more engaged, it also equals being more satisfied at the workplace and having a newfound passion for their job.
Their happier attitudes will exude from their expressions, actions, and overall efforts and will be mirrored in their mood as well. Naturally, your customers will feel this and benefit from more thoughtful customer service and feel the passion that your team members have for the job, product, or service that will yield successful sales.
3. Higher Employee Retention Rate
The process of training new hires and getting through the probation period are tedious tasks, to say the least. Wouldn’t it be great if you could hire, train and keep your longtime trusted staff member? With employee engagement, this is possible. It’s possible to keep your team and every other cog in the well-oiled machine that is your company happy.
When the workforce is happy and satisfied, you will see an increase in inspiration, innovation, great ideas, and more. Not to mention engagement campaigns can also pave the way to lifelong trusted relationships.
Employee Engagement Campaign Ideas
Now that you understand the importance of employee engagement and campaigns, here are some useful ideas to help you implement engagement into your daily practices.
1. A Virtual Race
Here at atlasGO we offer a great platform for a unique employee engagement campaign – a virtual race! With social distancing still stressed by governments around the world, virtual platforms have dominated all industries. If you can have meetings online, why not participate in a race online too?
atlasGO virtual races are all for a good cause. We partner with non-profit organizations to plan races that will raise awareness for their causes and raise funds at the same time. On the engagement side of things, we have incorporated virtual high fives and sweaty selfies you and your fellow changemakers can give each other during every leg of the race for encouragement.
Join in one of the public races we already have going on our platform and connect with people worldwide. The best part about virtual races is there is no set time. Do what you feel like, when, and where you feel like.
You can also create a private event for just you and your team. All you need to do is to head over to our website and input all the information, such as the type of race and activities, the end goal, and the length of the race to begin. If you need any assistance, just shoot an email over to us, and we’d be happy to help.
2. Volunteering is a Feel-Good Activity
Engage with your employees locally by doing good for the community—volunteer for trash pick-up and helping out at the local homeless shelter or pet shelter. You don’t have to do it all together, maybe split up your team into different groups and encourage them to choose the volunteer activity of their choice, one that resonates with them.
Not only will this help with employee engagement, but it will also do wonders for the reputation of your company.
3. Encourage Self-Improvement and Projects
Give your staff members the opportunity to pursue their own activities. You will be surprised by how far a bit of freedom goes. It will give your team the impression that you value their individuality and their interests. It will also show them that you trust them enough to do what they love for a couple of hours on the company’s dime.
What you will get in return is a rejuvenated employee that’s ready to take on the next big project. You may also witness a spike in enthusiasm, innovation, and a lot more energy.
There are so many reasons why employee engagement is beneficial to the company, and undertaking these campaigns will only provide advantages. The three most important ones being boosted productivity, happier employees, and even happier clients and customers. We have three employee engagement campaign ideas for you, but see what else you can come up with!
Written by Jess Lin.
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