Like millions of nonprofit organizations across the globe, the Crohn’s & Colitis Foundation was scrambling to adapt to a new reality. Physical events to fundraise, to build community and to raise awareness for their cause fell victim to the pandemic. The Foundation turned to atlasGO to together organize the first virtual “Get Gutsy: Tour Across America” presented by Team Challenge, raising more than $100k from 721 participants and Corporate partners.
A simple format
The Crohn’s & Colitis Foundation extended an invitation to their community to join the virtual challenge by making a donation through atlasGO’s customized registration page. Supporters took the chance to register and gear up with swag such as bibs, medals, headbands and cooling towels to get ready for the challenge to start on August 1. The goal: to run, bike, swim, and more to rack up miles for a digital tour across the Foundation’s US Chapters.
With Gutsy across America
The Foundation introduced a mascot named Gutsy, who was an integral part of the Tour. With every mile logged by the participants on the atlasGO app, Gutsy moved from chapter to chapter on the virtual map, with photo and/or video check-ins at each location. The Foundation posted updates from Gutsy in the atlasGO app, as well as on the Team Challenge for Crohn’s & Colitis Facebook page. The initial goal was for Gutsy to virtually visit all 40 chapters – covering more than 12,000 miles – before August 22. After starting in New York City, and after only 7 days, Gutsy was already crossing the finish line in San Diego! Before the Get Gutsy: Tour Across America concluded on August 22, the participants logged more than 8,000 activities on the atlasGO app and covered a distance of 40,000 miles, almost twice around the globe!
Funds, Awareness and Engagement for the Crohn’s & Colitis Foundation
Even more important, the Get Gutsy: Tour Across America allowed the Foundation to unite its supporters and community virtually across the US during times of social and emotional distancing. 1,484 “sweaty selfies” were posted and the community exchanged more than 10,000 virtual high-fives over the course of the challenge. Here are some of the most inspiring posts from participants of the 2020 “Get Gutsy: Tour Across America”.
Visibility and engagement for Corporate sponsors
Thanks to the attractive value proposition to create visibility and employee engagement opportunities, four corporate sponsors supported the “Get Gutsy: Tour Across America”, helping the Foundation to double their initial fundraising goal of $50,000.
Gutsy will be back in 2021!
Paul Fulton, who was managing the project on the Crohn’s & Colitis Foundation’s side is ecstatic about the result of their first virtual “Get Gutsy: Tour Across America”. “This campaign has exceeded all of our expectations and we can’t wait to be back in 2021. It has been a pleasure to work with the atlasGO team and the way they supported us during this project has been all but fantastic.” says Paul. Check out here what Michael Osso, President & CEO of the Crohn’s & Colitis Foundation has to say about the first “Get Gutsy: Tour Across America”.
We want to thank the Crohn’s & Colitis Foundation for their trust in atlasGO and congratulate them for this fantastic success. We are looking forward to the 2021 Challenge and to make use of our new exciting features, such as our brand new P-2-P fundraising solution.
If you are interested in running a virtual campaign with atlasGO to raise funds, awareness and engagement for your nonprofit organization, reach out to Magali!
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