Create a virtual race as an alternative to canceling your physical event

A large-scale race was already difficult enough to plan and organize before a global crisis. It’s no longer the everyday stresses that get in the way. The reality is that many of us are facing a very real pandemic across the country that has caused our nations to close their doors.

Many event organizers have been forced to reschedule, postpone or even cancel their events altogether, resulting in great financial losses.

However, atlasGO has a solution. A virtual event or virtual campaign is a great way to stick to your plans, whether it’s sunny, snowy, rainy, or, unfortunately, when you face a global pandemic.

Our Concept

Getting people together and working toward a cause is a very real way to experience human connection. Our virtual races are an amazing alternative to keep fit, reach your goals, and engage everyone in your community.

Marketing is made easy with our virtual solution. To spread the word, to reach more people, and get more folks involved, we introduce our “sweaty selfies” (post or mid-workout selfies) and share your part of the race with those far and wide.

Extend your virtual arm and reach people anywhere, at any time. One of the advantages of living in such a tech-dominated world is our ability to influence. We can connect with people near and far and spread the cause.

Other than helping others, a virtual campaign can help those involved too. Feel a sense of purpose as you work up a sweat, knowing that you are benefitting a cause that you believe in while taking care of their physical and mental health as well.

group of hikers in a mountain

Benefit You and Your Participants

Just how is a virtual race different than an actual live race? For starters, participants don’t have to specifically take time out of their day to accommodate the campaign. The convenience alone gives members and contributors more incentive to join in.

Some may like the view of the woods while others swear by a seaside run. Participants can also choose their location. Running in the rain can be calming as well if that’s what people prefer. The joy of the virtual campaign is you can get the distance you need anytime, anywhere, and even spread out your achievements throughout the week.

It doesn’t have to be running. You can choose the way you want to sweat. Some of our challenge activities include sports such as tennis, surfing, rollerblading, and cricket! We even go as far as to offer meditation, volunteering, and stair challenges.

What’s really awesome is that the winners (all that complete the race) will be granted a medal for their achievements! Maybe you won’t get it on the day of, but with a little patience, snail mail will deliver it right to your doorstep!

Woman Wearing White Sleeveless Top

Contributing to a worthy cause may be enough for some, but having a medal or complimentary t-shirt, among other cool prizes, sure add to this simulation of an actual race.

As an organizer, we here at atlasGO help lower your operational costs and shortening the time it takes to plan this virtual campaign. Reducing these stressors leaves you with more time to dedicate to marketing and creating the ultimate virtual experience for all those involved.

Not only can you engage people locally, but reach all those eager to participate globally as well. The virtual world creates an unlimited opportunity with seemingly unlimited resources to get the word out. Rely on word of mouth and posts to spread the word to changemakers everywhere.

We also make it easy for you to coordinate and monitor all the progress you and your sweaty changemakers are achieving. Our live race dashboard, which can be accessed via mobile devices and desktop browsers, will display the hours, miles, sweaty selfies, the number of participants, and the progress bar.

Whether it’s to plant trees or to donate to a philanthropic cause, just seeing these numbers and data alone can encourage participants to keep spreading the message, keep sweating and keep doing good.

two girls a dad and a dog smiling after a run

How to Get Started

As said, atlasGO makes everything easy. You can either set up a 100% virtual campaign or join in virtually to the actual race, more of a 2-in-1 deal. 

Registration is easy, and you can leave the bulk of the organizing to us. We set up your very own website where all that would like to participate can sign up and make a donation. Those involved can donate and participate, just donate or fundraise. Here is an example of an organization that has gone virtual for its cause in light of COVID-19.

If you have sponsors, they can also be given access to the dashboard and social media updates to keep their finger on the pulse of what’s happening. 

The race can last for as long as you would like, and engagement will be at 100% through it all. There are chats, leaderboards, sweaty selfies, different means of communication to keep everyone involved and raise awareness.

When all is said and done, medals and maybe complimentary t-shirts are given out, and even awesome prizes that include celebrity meetings!

family lives on virtual race dashboard

Conclusion

A virtual race can significantly decrease your budget and the amount of energy you need to expend to organize the event even before the virtual challenge starts! Other than the obvious merits of benefitting your worthy cause, getting in shape, and staying healthy, there are a lot of unseen advantages as well.

Once you get started, you will be able to see just how powerful human empathy is and just how many people around the world are willing to work together for a bigger purpose. We’re all in this together, and we offer you a great solution to get the most people involved and reach a wider audience with virtual campaigns.  

Want to set up your own virtual race? Contact magali@atlasgo.org

Written by Jess Lin.

selfies of participants of the go4trees challenge

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