I’m sure you’ve encountered this challenge before, especially if you work in the field of Corporate Social Responsibility (CSR). If you ask your employees, partners, community – all your stakeholders – whether they know about the social and environmental actions your company carries out, many, if not most, will tell you that they are not very familiar with it.
Lindgreen and Swaen (2010) explained in their article that CSR has five important areas:
- Why are we doing CSR in our company?
- Who will benefit from our CSR activities?
- How are we going to implement a CSR strategy?
- How are we going to measure the results?
- And finally, how are we going to communicate our programs and actions to our stakeholders?
In this post, we are going to talk about the communication of CSR programs. For most companies, communicating their CSR efforts towards their most important stakeholders remains a challenge.
Let me ask you: how many of the comprehensive and well designed CSR reports out there have you read in your life? These reports tell such great stories and provide very interesting content. However, not leveraging such content in today’s world dominated by conscious and informed consumers can be a big missed opportunity.
Maria is the director of the Marketing Department of a multinational corporation. A conversation with her on a flight inspired me to write this story, a story that probably repeats itself in many companies. You have great impactful content and you look for more innovative strategies to communicate them. You look for something different.
atlasGO is the link between companies and NGOs. Our campaigns are designed to make an impact on the employees, the community and the brand of your business. How do we do it? We created a fitness application that lets our users raise funds for a good cause. Our virtual campaigns allow your target audience to unlock company sponsored donations towards a nonprofit organization through activities such as running, hiking and biking. Our solution works super well as we efficiently link important topics such as company culture, health and community engagement in an innovative manner, motivating your workforce to rally behind an impactful cause. Step by step, story by story, selfie by selfie.
Thanks to atlasGO, organizations can double their impact. On the one hand, they help a non-profit with an economic contribution. On the other hand, they motivate their employees and their community to embrace healthy habits and to join forces for a good cause.
Finally, I’m going to tell you about the success story of Swiss Re. They were looking for a solution to these four business needs:
- To make employees aware of the great philanthropic work of their Foundation.
- To increase participation in volunteering, mentoring and donation programs.
- To encourage a healthy lifestyle and promote regular sports.
- To unite their global workforce behind a great cause
Want to know how they did it? Read this report!
If you are like Maria and you would like us to help you improve the communication strategy of your Corporate Social Responsibility campaign, send us an email at email@example.com
Alejandra Carretero Garcia
Business Development, atlasGO