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Four years ago, if you had told me I’d be a dedicated runner and fitness enthusiast today, I would have laughed in your face. Prior to 2015, I hadn’t run more than a mile in six years. As life happens, it throws curveballs at you to make you rethink certain aspects of everything you thought your life was, and maybe, it challenges you to try something new. Exactly that had happened to me, and I found myself signing up for my very first half marathon in the spring of 2016. At the time, I needed something to get me motivated, happy, and ultimately feel good about myself again.
Fast forward to today, and six half marathons, two full marathons, and countless 5k’s and 10k’s, later, it’s safe to say I’m dedicated to the art of running. I love what running does for me: it provides calming of the mind yet intense movement for the body. It’s a sport that truly anyone can do and make their own. It’s a deeply personal practice yet also a team sport with race days as the best example of this.
I found out about atlasGO when I first met Magali, one of the co-founders, at a local run club here in San Francisco in July 2017. She was tabling for her company, formerly called AtlasRun. She explained it to me: it’s a fitness tracker that for every mile you run, you’re unlocking a portion of the money given by a corporation to then be donated to charity. I thought this was absolutely fantastic. All I have to do is run, and then money gets unlocked for charity? There’s nothing better than giving back while getting miles in.
In early 2018, Magali had informed me that AtlasRun was starting a run club, and she asked me to be an Ambassador. I had just run my first marathon and had the runner’s high for several months after. I immediately fell in love with the idea of building a run club with Atlas and getting all of my friends to come run with me, all while contributing to great local causes.
It worked. Our once-a-month run club turned into a weekly run club, and we partnered with a local athletic store, Decathlon. We went through a re-brand, becoming atlasGO, and offering more sports beyond running, including cycling, swimming, and hiking. I joined the team as an Advisor, assisting Magali, Thomas, and Olivier with all things marketing and communications. As a growing social impact startup, I was energized by the potential of atlasGO and felt it was time to start telling the company’s story to the world.
Being part of the team at atlasGO is one of the most rewarding projects I’ve done. The genuine passion each team member embodies is contagious, and when working together on real issues that matter, there’s a type of magic that’s created that I have yet to find elsewhere. I’m grateful for the opportunity to work with atlasGO and lead our weekly Tuesday fun runs with the other ambassadors. The community we’ve created is unparalleled; it’s the result you get when you have a group of passionate, curious, like-minded individuals who care deeply about the world around them and the impact they have on it.
Our recent partnership between atlasGO and Garmin has been exciting, to say the least; now, Garmin users can easily integrate with atlasGO and upload their miles with ease. I’ve been fortunate to be training lately with the Garmin vívoactive 3, and I’ve loved it. Not to mention its stellar battery life – I can wear it a full two days with runs in between on a single charge. This is the second fitness watch that I’ve used, and I love it (more than my first, I might add). Its functionality, ease of use, and sleek look make it the perfect watch for me.
If you’re in the market for a new fitness watch, I recommend checking out the Garmin vívoactive 3.
AtlasGO is just getting started. We have so many exciting things coming up, and I’m stoked to be part of it. I invite you to join us on the journey ahead to get fit and give back!
Sara, our engaged Advisor Ambassador!
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